Children, the medium and the message: Parental perceptions of advertising directed at children

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Full text not available from this repository

Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:children, medium, message, parents, advertising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14895
Deposited By: A. Clarke
Deposited On:09 Jun 2011 15:54
Last Modified:12 Aug 2013 08:05

Request a change to this item
Copyright 2013 © UWE better together