Children, the medium and the message: Parental perceptions of advertising directed at children

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:children, medium, message, parents, advertising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14895
Deposited By: A. Clarke
Deposited On:09 Jun 2011 15:54
Last Modified:12 Aug 2013 08:05

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