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Children, the medium and the message: Parental perceptions of advertising directed at children

Young, B. M.; De Bruin, Anne; Eagle, Lynne

Authors

B. M. Young

Anne De Bruin

Lynne Eagle



Citation

Young, B. M., De Bruin, A., & Eagle, L. (2001, April). Children, the medium and the message: Parental perceptions of advertising directed at children. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 6th International Conference on Corporate and Marketing Communication
Conference Location Belfast, UK
Start Date Apr 1, 2001
End Date Apr 1, 2001
Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Keywords children, medium, message, parents, advertising
Public URL https://uwe-repository.worktribe.com/output/1092287
Publisher URL http://www.cmc-conference.com/




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