Children, the medium and the message: Parental perceptions of advertising directed at children

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from: http://eprints.uwe.ac.uk/14895

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Publisher's URL: http://www.cmc-conference.com/

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	children, medium, message, parents, advertising
Faculty/Department:	Faculty of Business and Law > Department of Business Management
ID Code:	14895
Deposited By:	A. Clarke
Deposited On:	09 Jun 2011 15:54
Last Modified:	05 Jan 2017 15:10

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