B. M. Young
Children, the medium and the message: Parental perceptions of advertising directed at children
Young, B. M.; De Bruin, Anne; Eagle, Lynne
Authors
Anne De Bruin
Lynne Eagle
Citation
Young, B. M., De Bruin, A., & Eagle, L. (2001, April). Children, the medium and the message: Parental perceptions of advertising directed at children. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 6th International Conference on Corporate and Marketing Communication |
Conference Location | Belfast, UK |
Start Date | Apr 1, 2001 |
End Date | Apr 1, 2001 |
Publication Date | Jan 1, 2001 |
Peer Reviewed | Peer Reviewed |
Keywords | children, medium, message, parents, advertising |
Public URL | https://uwe-repository.worktribe.com/output/1092287 |
Publisher URL | http://www.cmc-conference.com/ |