Inside the empty raincoat: Towards a globalized communication strategy

Eagle, L. print and Kitchen, P. J. print (2000) Inside the empty raincoat: Towards a globalized communication strategy. In: 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands, May, 2000., pp. 33-44

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:globalization, globalisation, communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14912
Deposited By: A. print Clarke
Deposited On:10 Jun 2011 11:38
Last Modified:22 Nov 2012 15:48

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