Inside the empty raincoat: Towards a globalized communication strategy

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. In: 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands, May, 2000., pp. 33-44 Available from: http://eprints.uwe.ac.uk/14912

Full text not available from this repository

Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:globalization, globalisation, communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14912
Deposited By: A. Clarke
Deposited On:10 Jun 2011 11:38
Last Modified:05 Jan 2017 15:10

Request a change to this item