Lynne Eagle
Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models
Eagle, Lynne; Murphy, B. D.
Authors
B. D. Murphy
Citation
Eagle, L., & Murphy, B. D. (1999, December). Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. Paper presented at 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 1999 Australia New Zealand Marketing Academy Conference |
Conference Location | Sydney, Australia |
Start Date | Dec 1, 1999 |
End Date | Dec 1, 1999 |
Publication Date | Jan 1, 1999 |
Peer Reviewed | Peer Reviewed |
Keywords | mathematical modelling, New Zealand, marketing industry |
Public URL | https://uwe-repository.worktribe.com/output/1098080 |