Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models

Eagle, L. and Murphy, B. D. (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:mathematical modelling, New Zealand, marketing industry
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14913
Deposited By: A. Clarke
Deposited On:10 Jun 2011 11:44
Last Modified:22 Nov 2012 15:48

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