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Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models

Eagle, Lynne; Murphy, B. D.

Authors

Lynne Eagle

B. D. Murphy



Citation

Eagle, L., & Murphy, B. D. (1999, December). Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. Paper presented at 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name 1999 Australia New Zealand Marketing Academy Conference
Conference Location Sydney, Australia
Start Date Dec 1, 1999
End Date Dec 1, 1999
Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Keywords mathematical modelling, New Zealand, marketing industry
Public URL https://uwe-repository.worktribe.com/output/1098080




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