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IMC: Bedfellows and barriers, the client/advertising agency interface

Eagle, Lynne; Kitchen, Philip J

Authors

Lynne Eagle

Philip J Kitchen



Citation

Eagle, L., & Kitchen, P. J. (1999, April). IMC: Bedfellows and barriers, the client/advertising agency interface. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 4th International conference on Corporate and Marketing Communications
Conference Location Manchester, UK
Start Date Apr 1, 1999
End Date Apr 1, 1999
Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Keywords client, advertising agency
Public URL https://uwe-repository.worktribe.com/output/1098062
Publisher URL http://www.cmc-conference.com/




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