IMC: Bedfellows and barriers, the client/advertising agency interface

Eagle, L. and Kitchen, P. J. (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:client, advertising agency
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14916
Deposited By: A. Clarke
Deposited On:10 Jun 2011 12:02
Last Modified:12 Aug 2013 08:05

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