Advertising effectiveness measurement: A review of industry research practices

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advertising effectiveness, industry, research practices
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14919
Deposited By: A. Clarke
Deposited On:10 Jun 2011 12:16
Last Modified:22 Nov 2012 15:48

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