Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:integrated marketing communication, marketers, advertising agency
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14925
Deposited By: A. Clarke
Deposited On:10 Jun 2011 13:12
Last Modified:12 Aug 2013 08:05

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