Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices

Eagle, L. , Hyde, K. F. , Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advertising, awards, research
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14926
Deposited By: A. Clarke
Deposited On:10 Jun 2011 13:25
Last Modified:22 Nov 2012 15:48

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