Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advertising, awards, research
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14926
Deposited By: A. Clarke
Deposited On:10 Jun 2011 13:25
Last Modified:12 Aug 2013 08:05

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