Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?

Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advertising, integrated marketing cvommunication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14927
Deposited By: A. Clarke
Deposited On:10 Jun 2011 13:30
Last Modified:12 Aug 2013 08:05

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