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The role of advertising effectiveness awards in marketing communications management

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:avertising, marketing communications management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14929
Deposited By: A. Clarke
Deposited On:10 Jun 2011 13:39
Last Modified:12 Aug 2013 08:05

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