Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review)

Eagle, L. (2009) Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review). Journal of Marketing Communications, 15 (5). pp. 367-368. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/13527260903201116


Item Type:Article
Uncontrolled Keywords:Khan, marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14933
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:07
Last Modified:22 Nov 2012 15:48

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