Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications.

Eagle, L. (2007) Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications. Journal of Marketing Communications, 13 (1). pp. 83-84. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/13527260600963505


Item Type:Article
Uncontrolled Keywords:Altstiel, Grow, advertising, strategy, creative tactics
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14937
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:32
Last Modified:12 Aug 2013 08:06

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