Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis.

Eagle, L. (2006) Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. Journal of Marketing Communications, 12 (3). pp. 245-246. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/13527260600774621


Item Type:Article
Uncontrolled Keywords:Cronin, advertising myths, images, commodities
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14939
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:39
Last Modified:12 Aug 2013 08:06

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