Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western.

Eagle, L. (2006) Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. Journal of Marketing Communications, 12 (1). pp. 77-78. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/1352726062000345644


Item Type:Article
Uncontrolled Keywords:Parene, advertising campaign strategy
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14941
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:43
Last Modified:12 Aug 2013 08:06

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