review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles.

Eagle, L. (2006) review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. Journal of Marketing Communications, 12 (2). pp. 145-146. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/13527260600618117


Item Type:Article
Uncontrolled Keywords:Kimmel, Marketing Communication, technology
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14943
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:49
Last Modified:12 Aug 2013 08:06

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