Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin

Eagle, L. (2005) Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11 (4). pp. 309-310. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/0144619052000345628


Item Type:Article
Uncontrolled Keywords:Duncan, advertising, IMC
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14945
Deposited By: A. Clarke
Deposited On:10 Jun 2011 14:54
Last Modified:12 Aug 2013 08:06

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