Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern.

Eagle, L. (2004) Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10 (4). pp. 289-290. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/1352726042000250498


Item Type:Article
Uncontrolled Keywords:Shimp, advertising, promotion, integrated marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14946
Deposited By: A. Clarke
Deposited On:10 Jun 2011 15:00
Last Modified:12 Aug 2013 08:06

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