Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall.

Eagle, L. (2003) Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9 (3). pp. 193-194. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/1352726032000094736


Item Type:Article
Uncontrolled Keywords:Clow, Baack, integrated advertising, promotion, marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14948
Deposited By: A. Clarke
Deposited On:10 Jun 2011 15:07
Last Modified:12 Aug 2013 08:06

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