Internal marketing tactics: Is communication really all there is to it?

Asif, S. and Sargeant, A. (1998) Internal marketing tactics: Is communication really all there is to it? In: Academy of Marketing Science Conference, May, 1998. Virginia: UNSPECIFIED, pp. 351-355

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, tactics, communication
Faculty/Department:Faculty of Business and Law
ID Code:14967
Deposited By: H. Carey
Deposited On:15 Jun 2011 12:04
Last Modified:12 Aug 2013 08:06

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