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Keeping the distributor sold - towards a model of retention in network marketing organisations

Sargeant, Adrian; Msweli, P.

Authors

Adrian Sargeant

P. Msweli



Citation

Sargeant, A., & Msweli, P. (1998, June). Keeping the distributor sold - towards a model of retention in network marketing organisations. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Sheffield Hallam University
Start Date Jun 9, 1998
End Date Jun 9, 1998
Publication Date Jan 1, 1998
Peer Reviewed Not Peer Reviewed
Pages 460-465
Keywords distributor, network marketing
Public URL https://uwe-repository.worktribe.com/output/1101612


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