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Benefit segmentation in the Indonesian banking industry - just what is the potential?

Alfansi, L. and Sargeant, A. (1998) Benefit segmentation in the Indonesian banking industry - just what is the potential? In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 562-563 Available from: http://eprints.uwe.ac.uk/14973

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:benefit, segmentation, Indonesia, banking industry
Faculty/Department:Faculty of Business and Law
ID Code:14973
Deposited By: H. Carey
Deposited On:15 Jun 2011 15:03
Last Modified:16 Nov 2016 00:38

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