Horses for courses: Market versus societal orientation in the nonprofit sector

Sargeant, A., Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:market, societal, orientation, nonprofit sector
Faculty/Department:Faculty of Business and Law
ID Code:14985
Deposited By: H. Carey
Deposited On:15 Jun 2011 15:34
Last Modified:12 Aug 2013 08:06

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