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Horses for courses: Market versus societal orientation in the nonprofit sector
Sargeant, A. , Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999. Full text not available from this repository Publisher's URL: http://www.academyofmarketing.org/conference-histo...
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