Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective

Asif, S. and Sargeant, A. (2000) Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective. In: Annual Conference, Academy of Marketing Science, XXIII, Montreal, 24th-27th May, 2000., pp. 354-360

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:internal marketing, UK, banking
Faculty/Department:Faculty of Business and Law
ID Code:14994
Deposited By: H. Carey
Deposited On:15 Jun 2011 15:59
Last Modified:12 Aug 2013 08:06

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