Perceptual determinants of donor value

Sargeant, A., Ford, J. B. and West, D. C. (2000) Perceptual determinants of donor value. In: Direct Marketing Association Annual Conference, New Orleans, October, 2000.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:perceptual determinants, donor value
Faculty/Department:Faculty of Business and Law
ID Code:14998
Deposited By: H. Carey
Deposited On:16 Jun 2011 10:22
Last Modified:12 Aug 2013 08:06

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