Sargeant, A., Ford, J. B. and West, D. C.
Perceptual determinants of donor value.
Direct Marketing Association Annual Conference, New Orleans, October, 2000.
Available from: http://eprints.uwe.ac.uk/14998
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||perceptual determinants, donor value|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||16 Jun 2011 10:22|
|Last Modified:||12 Aug 2013 08:06|
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