Predicting donor value: the role of perceptions

Sargeant, A. , Ford, J. B. and West, D. C. (2000) Predicting donor value: the role of perceptions. In: Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina , 11th-14th October, 2000., pp. 274-286

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:donor value, perceptions
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14999
Deposited By: H. Carey
Deposited On:16 Jun 2011 10:30
Last Modified:22 Nov 2012 15:48

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