Building donor loyalty through lifetime value

Sargeant, A. (2000) Building donor loyalty through lifetime value. In: La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference , Mexico City, Mexico, 2000.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:donor loyalty, lifetime value
Faculty/Department:Faculty of Business and Law
ID Code:15002
Deposited By: H. Carey
Deposited On:16 Jun 2011 10:36
Last Modified:12 Aug 2013 08:06

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