Nonprofit customer retention: Why do donors quit?

Sargeant, A., Ford, J. B. and West, D. (2000) Nonprofit customer retention: Why do donors quit? In: Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Annual Conference, 2000., pp. 240-244

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:nonprofit, customer, retention, donors
Faculty/Department:Faculty of Business and Law
ID Code:15004
Deposited By: H. Carey
Deposited On:16 Jun 2011 10:45
Last Modified:12 Aug 2013 08:06

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