Key behaviours in adverising risk management in the not-for-profit sector

West, D. and Sargeant, A. (2002) Key behaviours in adverising risk management in the not-for-profit sector. In: Academy of Marketing Conference, Nottingham, UK, July 2002. Nottingham: Academy of Marketing, p. 114

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:key behaviours, advertising, risk management, not-for-profit sector
Faculty/Department:Faculty of Business and Law
ID Code:15015
Deposited By: H. Carey
Deposited On:16 Jun 2011 11:18
Last Modified:12 Aug 2013 08:06

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