Marketing giving: What do we know about why people give?

Sargeant, A. (2003) Marketing giving: What do we know about why people give? In: Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England, May, 2003.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, giving
Faculty/Department:Faculty of Business and Law
ID Code:15021
Deposited By: H. Carey
Deposited On:16 Jun 2011 11:35
Last Modified:12 Aug 2013 08:06

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