Marketing giving: What do we know about why people give?
Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England, May, 2003.
Available from: http://eprints.uwe.ac.uk/15021
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||marketing, giving|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||16 Jun 2011 11:35|
|Last Modified:||16 Nov 2016 00:54|
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