The determinants of website effectiveness: An assessment of the role of relationship marketing

Sargeant, A. , Jay, E. and West, D. C. (2003) The determinants of website effectiveness: An assessment of the role of relationship marketing. In: Academy of Marketing Conference, Aston University, Birmingham, UK, July, 2003.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:website effectiveness, relationship marketing
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:15022
Deposited By: H. Carey
Deposited On:16 Jun 2011 11:42
Last Modified:22 Nov 2012 15:49

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