The new marketing myopia: Why is the giving literature so often ignored?

Sargeant, A. and Lee, S. (2003) The new marketing myopia: Why is the giving literature so often ignored? In: ARNOVA Conference, Denver , November, 2003.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, myopia, giving, literature
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:15029
Deposited By: H. Carey
Deposited On:16 Jun 2011 12:00
Last Modified:22 Nov 2012 15:49

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