Donor retention: Using lifetime value to inform retention strategy

Sargeant, A. (2004) Donor retention: Using lifetime value to inform retention strategy. In: Phil Desbrow Memorial Lecture, Queensland Institute of Technology, Brisbane, Australia, 2004.

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Publisher's URL: http://www.bus.qut.edu.au/research/cpns/news-event...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:donor, retention, lifetime value, strategy
Faculty/Department:Faculty of Business and Law
ID Code:15033
Deposited By: H. Carey
Deposited On:16 Jun 2011 12:12
Last Modified:12 Aug 2013 08:06

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