Determinants of nonprofit website effectiveness: The role of donor relationships

Sargeant, A., Jay, E. and West, D. (2004) Determinants of nonprofit website effectiveness: The role of donor relationships. In: Academy of Marketing, Cheltenham, July, 2004.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:nonprofit, website, donor relationships
Faculty/Department:Faculty of Business and Law
ID Code:15037
Deposited By: H. Carey
Deposited On:18 Jul 2011 11:13
Last Modified:12 Aug 2013 08:06

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