The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications

Eagle, L. , Bulmer, S. and Hawkins, J. (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Technical Report)
Uncontrolled Keywords:obesity, causes, cures, marketing, communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15171
Deposited By: A. Clarke
Deposited On:29 Jun 2011 11:40
Last Modified:22 Nov 2012 15:49

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