Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers

Eagle, L. and Chamberlain, K. C. (2003) Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Technical Report)
Uncontrolled Keywords:consumer perspectives, medication, medical professionals, promotion, medications, consumers
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15172
Deposited By: A. Clarke
Deposited On:29 Jun 2011 11:53
Last Modified:22 Nov 2012 15:49

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