Analyzing advergames: Active diversions or actually deception

Dahl, S. , Eagle, L. and Baez, C. (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK.

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Publisher's URL: http://www.mdx.ac.uk/


Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:advergames
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15178
Deposited By: A. Clarke
Deposited On:29 Jun 2011 13:30
Last Modified:22 Nov 2012 15:49

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