The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, P. J. , Eagle, L. , Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

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Publisher's URL: http://www2.hull.ac.uk/hubs/pdf/memorandum38.pdf


Item Type:Monograph (Working Paper)
Uncontrolled Keywords:gray marketing, parallel importing, brand equity, brand value
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15181
Deposited By: A. Clarke
Deposited On:29 Jun 2011 13:51
Last Modified:22 Nov 2012 15:49

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