The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

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Publisher's URL: http://www2.hull.ac.uk/hubs/pdf/memorandum38.pdf


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:gray marketing, parallel importing, brand equity, brand value
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15181
Deposited By: A. Clarke
Deposited On:29 Jun 2011 13:51
Last Modified:12 Aug 2013 08:06

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