Lynne Eagle
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne; Kitchen, Philip J; Bulmer, S.
Authors
Philip J Kitchen
S. Bulmer
Citation
Eagle, L., Kitchen, P. J., & Bulmer, S. (2007). A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Massey, New Zealand
Publication Date | Jan 1, 2007 |
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Peer Reviewed | Peer Reviewed |
Keywords | comparative analysis, integrated marketing communications, New Zealand, United Kingdom, UK |
Public URL | https://uwe-repository.worktribe.com/output/1032572 |
Publisher URL | http://www.massey.ac.nz/massey/home.cfm |