Skip to main content

Research Repository

Advanced Search

A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, Lynne; Kitchen, Philip J; Bulmer, S.

Authors

Lynne Eagle

Philip J Kitchen

S. Bulmer



Citation

Eagle, L., Kitchen, P. J., & Bulmer, S. (2007). A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Massey, New Zealand

Publication Date Jan 1, 2007
Peer Reviewed Peer Reviewed
Keywords comparative analysis, integrated marketing communications, New Zealand, United Kingdom, UK
Public URL https://uwe-repository.worktribe.com/output/1032572
Publisher URL http://www.massey.ac.nz/massey/home.cfm




Downloadable Citations