A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:comparative analysis, integrated marketing communications, New Zealand, United Kingdom, UK
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15182
Deposited By: A. Clarke
Deposited On:29 Jun 2011 13:59
Last Modified:12 Aug 2013 08:06

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