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The games marketers play: Perspectives on marketing communication, self-regulation and game theory

Schumacher, C.; Bulmer, S.; Eagle, Lynne

Authors

C. Schumacher

S. Bulmer

Lynne Eagle



Citation

Schumacher, C., Bulmer, S., & Eagle, L. (2005). The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Massey, New Zealand

Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Keywords games, marketers, marketing communication, self-regulation, game theory
Public URL https://uwe-repository.worktribe.com/output/1056032
Publisher URL http://www.massey.ac.nz/massey/home.cfm




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