The games marketers play: Perspectives on marketing communication, self-regulation and game theory

Schumacher, C. , Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Working Paper)
Uncontrolled Keywords:games, marketers, marketing communication, self-regulation, game theory
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15185
Deposited By: A. Clarke
Deposited On:29 Jun 2011 14:17
Last Modified:22 Nov 2012 15:49

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