The games marketers play: Perspectives on marketing communication, self-regulation and game theory

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

Full text not available from this repository

Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:games, marketers, marketing communication, self-regulation, game theory
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15185
Deposited By: A. Clarke
Deposited On:29 Jun 2011 14:17
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together