Integrated marketing communication in small businesses

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:integrated marketing communication, small businesses
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15188
Deposited By: A. Clarke
Deposited On:29 Jun 2011 14:36
Last Modified:12 Aug 2013 08:06

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