White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication

Eagle, L., Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:white boxes, gray markets, brand management, communications, computer, brand equity, brand communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15189
Deposited By: A. Clarke
Deposited On:29 Jun 2011 14:41
Last Modified:12 Aug 2013 08:06

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