Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:product withdrawal, marketing communication, pan pharmaceuticals
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15191
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:02
Last Modified:12 Aug 2013 08:06

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