Advertising in mature markets

Eagle, L., Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:advertising, mature markets
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15193
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:16
Last Modified:12 Aug 2013 08:06

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