Balancing marketing education and information technology: Matching needs or needing a better match?

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:marketing education, information technology
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15194
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:22
Last Modified:12 Aug 2013 08:06

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