Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:direct to the consumer, promotion, medication, retail, pharmacists
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15197
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:43
Last Modified:12 Aug 2013 08:06

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