Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate

Eagle, L. print, Chamberlain, K. C. print and Zou, L. print (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:direct to the consumer, promotion, medication, retail, pharmacists
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15197
Deposited By: A. print Clarke
Deposited On:29 Jun 2011 15:43
Last Modified:22 Nov 2012 15:49

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