L. M. Hunt
A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Hunt, L. M.; Eagle, Lynne; Shergill, G.
Authors
Lynne Eagle
G. Shergill
Citation
Hunt, L. M., Eagle, L., & Shergill, G. (2002). A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Report Type | Discussion Paper |
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Publication Date | Jan 1, 2002 |
Peer Reviewed | Peer Reviewed |
Keywords | doctor, direct to the consumer, promotion, prescription drugs, marketing communication channels, doctor-patient relationship |
Public URL | https://uwe-repository.worktribe.com/output/1083113 |
Publisher URL | http://www.massey.ac.nz/massey/home.cfm |