A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Hunt, L. M. , Eagle, L. and Shergill, G. (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:doctor, direct to the consumer, promotion, prescription drugs, marketing communication channels, doctor-patient relationship
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15199
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:50
Last Modified:22 Nov 2012 15:49

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