A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Hunt, L. M., Eagle, L. and Shergill, G. (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Full text not available from this repository

Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:doctor, direct to the consumer, promotion, prescription drugs, marketing communication channels, doctor-patient relationship
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15199
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:50
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together