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A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Hunt, L. M.; Eagle, Lynne; Shergill, G.

Authors

L. M. Hunt

Lynne Eagle

G. Shergill



Citation

Hunt, L. M., Eagle, L., & Shergill, G. (2002). A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Report Type Discussion Paper
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords doctor, direct to the consumer, promotion, prescription drugs, marketing communication channels, doctor-patient relationship
Public URL https://uwe-repository.worktribe.com/output/1083113
Publisher URL http://www.massey.ac.nz/massey/home.cfm




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