Marketing communications implications of children’s new electronic media use

Eagle, L. and Chamberlain, K. C. (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:marketing communications, children, new electronic media
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15200
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:58
Last Modified:12 Aug 2013 08:06

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