Marketing communications implications of children’s new electronic media use

Eagle, L. and Chamberlain, K. C. (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University.

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Publisher's URL: http://www.massey.ac.nz/massey/home.cfm


Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:marketing communications, children, new electronic media
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15200
Deposited By: A. Clarke
Deposited On:29 Jun 2011 15:58
Last Modified:22 Nov 2012 15:49

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