Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships?

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:direct to the consumer, promotion, prescription drugs, doctor-patient relationship
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15201
Deposited By: A. Clarke
Deposited On:30 Jun 2011 08:35
Last Modified:12 Aug 2013 08:06

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