Skip to main content

Research Repository

Advanced Search

Globalization, integration and gray marketing: Marketing communications in New Zealand

Kitchen, Philip J; Eagle, Lynne

Authors

Philip J Kitchen

Lynne Eagle



Citation

Kitchen, P. J., & Eagle, L. (2001). Globalization, integration and gray marketing: Marketing communications in New Zealand. Massey, New Zealand

Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Keywords globalization, integration, gray marketing, marketing communications, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1091358
Publisher URL http://www.massey.ac.nz/




Downloadable Citations