Globalization, integration and gray marketing: Marketing communications in New Zealand

Kitchen, P. J. and Eagle, L. (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:globalization, integration, gray marketing, marketing communications, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15203
Deposited By: A. Clarke
Deposited On:30 Jun 2011 08:42
Last Modified:12 Aug 2013 08:06

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