Philip J Kitchen
Globalization, integration and gray marketing: Marketing communications in New Zealand
Kitchen, Philip J; Eagle, Lynne
Authors
Lynne Eagle
Citation
Kitchen, P. J., & Eagle, L. (2001). Globalization, integration and gray marketing: Marketing communications in New Zealand. Massey, New Zealand
Publication Date | Jan 1, 2001 |
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Peer Reviewed | Peer Reviewed |
Keywords | globalization, integration, gray marketing, marketing communications, New Zealand |
Public URL | https://uwe-repository.worktribe.com/output/1091358 |
Publisher URL | http://www.massey.ac.nz/ |