Globalization, integration and gray marketing: Marketing communications in New Zealand

Kitchen, P. J. and Eagle, L. (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Full text not available from this repository

Publisher's URL: http://www.massey.ac.nz/


Item Type:Monograph (Working Paper)
Uncontrolled Keywords:globalization, integration, gray marketing, marketing communications, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15203
Deposited By: A. Clarke
Deposited On:30 Jun 2011 08:42
Last Modified:22 Nov 2012 15:49

Repository Staff Only: item control page
Copyright 2013 © UWE better together