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Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience

Eagle, Lynne

Authors

Lynne Eagle



Citation

Eagle, L. (2001). Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience. Massey, New Zealand

Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Keywords direct to the consumer, promotion, prescription drugs, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1090950
Publisher URL http://www.massey.ac.nz/




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