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Inside the empty raincoat: Towards a globalized communication strategy

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15208

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:global, communication strategy
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15208
Deposited By: A. Clarke
Deposited On:30 Jun 2011 09:15
Last Modified:07 Nov 2016 09:04

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